Course introduction

How and why businesses use social media marketing

Are you a social media aficionado? If so, you may like to learn how and why businesses use social media marketing. To become a social media marketer you need to have the skills to engage and grow an audience online and make the brand standout amongst all the noise.

In this online training course you will learn about the key social platforms for tech and media businesses, how to create your own campaigns, and crucially how to use audience data to gain insights and optimise your campaigns. This short course starts at the very beginning and pieces together everything you need to know to kickstart a career in social media marketing.

Who's it for?

Media and marketing recent grads who want to learn practical skills.
Other graduates who want to learn about social media in business.
Career changers who want to work in social media.
School leavers who’d like to gain a foundation in social media.
Wannabe apprentices who’d like to learn the basics.

At a glance

Takes 8 hours
Free - funded by us
Beginner level
3 modules and 21 videos
12 quizzes

What will I learn about?

Module 1 - How and why businesses use social media marketing

Lesson 1 - The short (ish) history of social media
Quiz 1 - The short (ish) history of social media
Lesson 2 - What is social media marketing anyway?
Quiz 2 - What is social media marketing anyway?
Lesson 3 - The 4 benefits of using social media marketing
Quiz 3 - The 4 benefits of using social media marketing
Lesson 4 - Social media channel comparison
Quiz 4 - Social media channel comparison
Lesson 5 - The different types of social media campaigns
Quiz 5 - The different types of social media campaigns
Lesson 6 - Developing communication guidelines
Lesson 7 - Developing key messages
Quiz 6 - How to communicate on social media

Module 2 - How to run a successful Twitter campaign

Lesson 8 - Marketing on Twitter
Lesson 9 - Deconstructing Twitter
Lesson 10 - A step-by-step guide to creating your first campaign on Twitter
Lesson 11 - A step-by-step guide to running your first campaign on Twitter (Part 1)
Quiz 7 - How to run your campaign on Twitter
Lesson 12 - A step-by-step guide to running your first campaign on Twitter (Part 2)
Lesson 13 - A step-by-step guide to running your first campaign on Twitter (Part 3)
Quiz 8 - A step-by-step guide to running your first campaign on Twitter
Lesson 14 - Measuring your campaign on Twitter
Quiz 9 - How to measure your campaign on Twitter

Module 3 - How to promote a brand on Facebook

Lesson 15 - Understanding the Facebook page for business
Lesson 16 - Editing the Facebook page
Quiz 10 - How to create an organic traffic campaign on Facebook
Lesson 17 - Define your Facebook objective
Lesson 18 - Creating your Facebook campaign
Lesson 19 - Build your fan base
Quiz 11 - How to use Facebook for business
Lesson 20 - Facebook analytics
Lesson 21 - Tracking your social media activity
Quiz 12 - Tracking your social media activity

Apply now

Social Media Marketing Training