This is something you might hear when someone posts a video they've spent loads of time polishing and producing.
But going viral should never be the objective of a video marketing campaign. Whilst it can happen, you should focus on producing relevant content for your specific target audience. There is a very real place for video marketing in the marketing mix today and we recommend that you get to grips with the best practices now to ensure you can wow your new employer with all your fab video marketing knowledge.
This online training course will help you build campaigns that smash your objectives and propel your social media activity into the stratosphere!
Who's it for?
Media, marketing and production recent grads who want to put their practical skills to use in business.
Other graduates who want to learn about producing videos for business.
Career changers who want to work as a digital marketer.
School leavers who’d like to gain a foundation in digital marketing.
Anyone who’d like to learn the basics before starting an apprenticeship.
At a glance
Takes 5 hours
Free - funded by us
4 modules and 10 videos
What will I learn about?
Module 1 - An Introduction to Video Marketing
Lesson 1 - Video Marketing Intro
Lesson 2 - A background to video marketing
Quiz 1 - A background to video marketing
Lesson 3 - A look at the core video marketing channels
Quiz 2 - A look at the core video marketing channels
Module 2 - How to create a marketing video
Lesson 4 - Script writing and influencing your audience
Quiz 3 - Script writing and influencing your audience
Lesson 5 - How to shoot a marketing video in different scenarios
Quiz 4 - How to shoot a marketing video in different scenarios
Module 3 - How to film and edit a marketing video
Lesson 6 - How to film a professional looking video using non-professional equipment
Quiz 5 - How to film a professional looking video using non-professional equipment
Lesson 7 - Easy editing
Quiz 6 - Easy editing
Module 4 - How to promote your video to the masses
Lesson 8 - The Tools You Need To Use To Create And Promote A Video
Lesson 9 - How To Optimise Your YouTube Channel
Lesson 10 - Things To Add To Marketing Videos To Get More Views And Engagement On YouTube And Other Channels