Master the basics of email marketing to become a stronger digital marketer
Email has completely revolutionised the way businesses reach customers at scale and is often considered to be the most valuable tool marketers have. The first bulk email was sent in 1978 and over 40 years later it's universally used in business to drive revenue and brand engagement. As a Junior Digital Marketer email marketing must be added to your toolkit.
In this online training course you will learn how to use email to effectively communicate with your audience and how we are able to monitor their behaviour (whether they click or open) and how we can then respond. We can easily track, monitor and target our marketing directly to our customers. That's great huh?
Learn the basics of email as a marketer, then get going and practice yourself. After this course, we recommend you trying to build a marketing HTML email using MailChimp. It's free for you to try and afterwards, you can use it in your portfolio!